I am a PM with a decade of 0→1 work — as a founder, in startups, and in BigTech, where I launched a net-new AWS service. Right now, I am building an AI companion to a human coaching practice — figuring out how AI does something as personal as coaching, and where the human needs to stay in the loop.
My principle is to be intentional about what matters — and refuse the compromise story. I am energised by doing justice to every role I play — whether that is work or motherhood. I invest in building systems that let me do all of it to my standards — with help from other people, technology, and AI.
The rest of my life runs on the same operating principles — intentional yeses, systems that scale, and all the help I can get. That is how family, a community I show up for, things I keep learning, and my health all fit in one life.
Unknowingly (and knowingly), I chose 0→1 across investment banking, decision sciences, and product management. The chapters span co-founder, founding team, growth-stage startup, and BigTech — across India and the US, mostly enterprise, sometimes consumer.
Launched AWS User Experience Customization, a net-new service for enterprise Console customisation. Its initial account-colour launch reached 100K+ accounts in 12 weeks. Led the multi-session Console launch, coordinating 250+ teams across AWS, and reduced the opt-out rate from 20% to below 4% through post-launch improvements. Corey Quinn called it 2025’s release of the year in his January newsletter. Built internal AI agents that cut time spent on launch tasks by about 90%.
Joined Jumbotail’s early team and saw it scale to a team of 400+. Was the founding member of the decision sciences function — solo for nearly a year, then built it to a 5-person team. Wrote production Python algorithms and built systems for recommendations, demand forecasting, pricing, and supply-chain optimisation. In my final year, moved into product management and owned the vendor experience.
Turned Intello Track — deep learning and computer vision for produce quality — from a bespoke-per-customer offering into a shared SaaS product. Led the global launch and enterprise customer engagements, and built an internal annotation tool to accelerate model iteration. The assessment product reached 94% accuracy, with processing time reduced from 30 minutes to about 30 seconds.
Owned the online and offline product experience to build trust in CRED's first investment product — a peer-to-peer lending-backed investment vehicle. Designed the launch strategy before leaving for my MBA.
Co-founded a product to help people build daily habits through community and accountability. 500+ sign-ups and 96% retention through a 3-month program. Recruited and led an 8-person team. Discontinued to pursue my MBA.
Started my career on the client pricing and strategy team. Built a new pricing methodology from scratch — $4M in incremental annual revenue, 15 basis points lift on return on assets. Automated client performance analysis — 400 hours/month saved.
Personal projects and collaborations. A place to build, test an idea, and learn from what happens.
Agentic systems
Life OS
A personal operating system I built to turn goals into recurring commitments, daily check-ins, and recorded progress. Specialist AI roles help with context and advice; I stay in control of what gets approved and remembered.
What should I delegate — and what do I want to stay close to?
Building an AI coach alongside a human coaching practice. The interesting question: how AI does something as personal as coaching, and where the human needs to stay in the loop.
What should the AI do — and what should it never try to do?
