Community Habit Building
A community and accountability product for making daily habits stick.
The problem
Steps, meditation, and workouts are easy goals to set and harder habits to sustain. Maitri.life explored whether community motivation and shared accountability could help people keep going.
What I owned
I co-founded Maitri.life and recruited and led an eight-person cross-functional team. We built and launched a device-connected habit product across mobile and WhatsApp.
How I approached it
- Built around everyday goals: steps, meditation, and workouts.
- Combined a digital product with a community and accountability program.
- Recruited the team to build the product and run its daily operations.