CRED Mint

Building trust through the online and offline experience of CRED’s first investment product.

Conceptual illustration of transparency, trust, and an investment experience — Conceptual illustration · CRED

The problem

CRED Mint introduced a peer-to-peer lending-backed investment product to CRED members. Trust depended on how people understood the offering, experienced the product, and got help when they needed it.

What I owned

I owned the online and offline product experience to build trust in CRED Mint. My scope covered the member experience, transparency, support, and the launch strategy before I left for my MBA.

How I approached it

Worked on the user experience around trust and conversion.
Revamped customer support as part of the broader member experience.
Designed the launch strategy for the offering.